In a creative collaboration, Ishigakijima Brewery has created a new type of beverage by blending their Marine Beer, an export-style lager, with the Shirayuri (White Lily) Awamori from Ikehara Distillery, which is also located on Ishigaki. The result is “High Beer,” aiming for a new twist on the high ball. After a year of marketing…
Greetings in the Year of the Horse! Saddle up because 2014 is going to be a fast and occasionally bumpy ride for craft beer in Japan. Everyone is talking about a craft beer “boom” but is craft beer really growing? It claims less than 1% of the market share for beer, so there is much…
Boss, wake up… is he passed out drunk or something? No, just exhausted. His wife gave birth to their second child recently, and he’s been very busy, getting little sleep. Maybe we should write the greeting this time. Yeah, let’s just do it. Grab some beers. *** Craft beer has been making inroads to regions…
So, where do you want to go get some good beer?” “I don’t know, what’s around here?” “Hold on, let me check the Craft Beer Japan app…” She opens it up, checks the beer map, and it reveals her GPS location. She’s surrounded by a sea of pint glasses indicating the location of bars serving…
During morning news, futures prices for hops, yeast and grains scrolled across the screen. A reporter toured a massive malting facility in Hokkaido. On the variety show that followed, the hosts visited convenience stores with brewpubs to sample breakfast beers. A commercial ran for homebrewing kits, which were flooding department store shelves. She calmly slurped…
