Craftrock Video Program

Of the many things being cancelled during this pandemic, live music gatherings are among the most heartbreaking. Music is one of the few things that can transcend borders and language, and unite all of humanity. And those that create it are artists, the vast majority of whom make very little money doing so in the…

World Beer Sanitizer

(text by Ry Beville, photo care of the Brewers Association) The World Beer Cup is the world’s largest and one of its most prestigious beer competitions. I’ve been a WBC judge since 2012 and was looking forward to this year’s competition in April when it was, as expected, cancelled due to the Coronavirus. What did…

How are Corona Sales?

In late February, rumors circulated that sales of Corona Beer are down because of association with the coronavirus. The chief economist of the Brewers Association in the U.S., Bart Watson (whom we interviewed in JBT31), decided to look up the data, which he has access to. On February 28th, he wrote, “Corona sales over the…

Drink JAPAN

Drink JAPAN is the largest trade show in the country devoted to the beverage (and liquid food) industry. That umbrella of course covers beer. This is additionally the largest industry show for Japan’s brewing industry–we’d hasten to add that it’s the only one, too. While the U.S., Europe and China have had large-scale industry shows…