In late February, rumors circulated that sales of Corona Beer are down because of association with the coronavirus. The chief economist of the Brewers Association in the U.S., Bart Watson (whom we interviewed in JBT31), decided to look up the data, which he has access to. On February 28th, he wrote, “Corona sales over the…
(photo: Brooklyn Brewery’s New York taproom) Earlier this month news broke that a taproom for New York-based Brooklyn Brewery would open in Tokyo’s busy Nihonbashi-Kabutocho neighborhood. In some ways this isn’t a total surprise. Kirin manages and distributes the Brooklyn Brewery brand in Japan via its subsidiary, Brooklyn Brewery Japan, and also owns a minority…
Drink JAPAN is the largest trade show in the country devoted to the beverage (and liquid food) industry. That umbrella of course covers beer. This is additionally the largest industry show for Japan’s brewing industry–we’d hasten to add that it’s the only one, too. While the U.S., Europe and China have had large-scale industry shows…
People’s palates naturally gravitate toward sour flavors (as opposed to bitter). At least that was the argument logically laid out by Brooklyn Brewery brewmaster Garrett Oliver in our interview earlier this year (which we’ve been rolling out in segments). So let’s take a look–or, rather, let’s take a taste of the brewery’s Bel Air Sour…
Once again this year, Anglo Japanese Brewing Company (AJB) in Nagano will be hosting the SSBB Festival in scenic Hokuryuko, Nozawa Onsen. SSBB stands for saisons, sours, barrels and ‘brett’ (brettanomyces). Like the inaugural event last year, it will feature a lot of sour beers and other eclectic varieties not often seen in Japan. Expect…
