In a creative collaboration, Ishigakijima Brewery has created a new type of beverage by blending their Marine Beer, an export-style lager, with the Shirayuri (White Lily) Awamori from Ikehara Distillery, which is also located on Ishigaki. The result is “High Beer,” aiming for a new twist on the high ball. After a year of marketing…
For the second collaboration craft beer in its winter series (available in January), 82 ALE HOUSE joined forces with Hansharo Beer. In 2014 the full-time employees of HUB (82’s parent company) took a company outing to the Hansharo brewery in Izunokuni City, Shizuoka, and it was decided to put their beer on tap in 2015.…
From Sendai in the east to Kobe in the west, HUB Co., Ltd., which runs the chain pubs HUB and 82 ALE HOUSE (hereafter referred to as “82”), has expanded its operations to 103 total bars (as of November 2017). On December 4th the company’s stock was promoted from the second tier (for mid-sized companies)…
2017 marks the 350th anniversary of the Yoshidamachi area of Yokohama. We thought it would be a good time to introduce this neighborhood located right around the corner from our office. You may even run into our staff there on any given night of the week. Originally a field of rice paddies built on reclaimed…
When the opportunity to study whiskey and beer pairings last year presented itself, I didn’t hesitate to seize the moment. It was particularly enjoyable research (actually still ongoing!) and also a stimulating lesson for the taste buds. Perhaps you are like me, with a palate more attuned to beer. During the week, it’s probably more…
